Full-Stack E-commerce & Data Analytics

ElectroDeal - E-commerce Platform

A comprehensive, full-stack e-commerce solution featuring a responsive customer-facing storefront and a powerful backend analytics engine to drive business intelligence.

Business Challenge & Mission

In the competitive e-commerce landscape, a successful platform must do more than just process transactions. It needs to provide a seamless user experience across all devices while leveraging customer data to personalize marketing, optimize inventory, and forecast sales. The challenge was to build an integrated system that achieves both.

Mission: To engineer a scalable, data-centric e-commerce platform that offers a superior shopping experience on the frontend and delivers actionable, predictive insights for business growth on the backend.

Development & Analytics Pipeline

1. Frontend Storefront Development

Constructed a complete, responsive multi-page storefront using HTML, Tailwind CSS, and JavaScript. This included all essential e-commerce pages: Homepage, Shop, Product Details, Cart, Wishlist, and User Profile management.

2. Backend & API Architecture

Developed a robust backend using Python and FastAPI to handle core logic, including product catalog management, user authentication, and order processing. Exposed all functionalities through a well-structured set of JSON API endpoints.

3. Data Analytics & Machine Learning

Integrated a powerful analytics engine using Pandas and Scikit-learn. This engine performs customer segmentation (RFM analysis), predicts purchase outcomes, and runs time-series sales forecasting to inform inventory and marketing decisions.

4. Admin Dashboard Integration

The analytics endpoints are designed to feed into an administrative dashboard, providing business users with insights on best-selling products, high-value customer segments, and future sales projections for effective campaign and inventory management.

Key Features

Multi-Page Responsive Storefront
Full Cart & Wishlist Functionality
User Authentication & Profiles
Data-Driven Analytics Engine
RFM Customer Segmentation
Time-Series Sales Forecasting API
Admin Dashboard Support

Technology Stack

HTML5

Tailwind CSS

JavaScript

Python

FastAPI

Pandas

Platform Insights

Delivers a seamless user journey, optimizing the conversion funnel from initial visit to final purchase.
The analytics backend effectively translates raw sales data into business intelligence for strategic decision-making.
The modular architecture (frontend, API, analytics) ensures the platform is both scalable and maintainable.

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